Should Your Business Use Social Media Marketing?
In a word, YES.
With the amount of time we spend online doubling in the past decade, social media marketing is a brilliant, cost effective marketing opportunity for big and small businesses alike. That being said, not all tactics for social media marketing are effective for all businesses and certainly not all social media channels may be relevant to a business. If you are a printing company offering bulk corporate brochure printing, Facebook and LinkedIn are where you should be focusing your social strategy, rather than Pinterest or Instagram. On the other hand, if you run a business selling printed scarves, Instagram, Pinterest and Facebook may all be efficient channels for your social media marketing.
Social media marketing, if done right, can result in high ROI for just about any business. If you still aren’t quite sold on the benefits of social marketing, here’s a breakdown of the key advantages of implementing social media marketing.
Increase Brand Awareness
It is estimated that there will be around 2.77 billion social media users around the globe in 2019 and engaging with a wider audience will significantly improve your brand recognition.
Build Brand Loyalty & Establish Brand Authority
Regularly engaging with existing and potential customers on social platforms and using social media as a service channel results in customer satisfaction and helps build a sense of loyalty among customers. Posting innovative, useful content on social media establishes your brand as a thought leader in your industry, giving your business more credibility.
Bring in the Traffic and Improve Search Rankings
Social media marketing is a brilliant way to reach an audience outside your existing customer circle and drive more traffic to your website. Additionally, receiving more social media shares boosts your search rankings.
Improve Customer Engagement
With the increasing amount of time we spend online, social media is quickly becoming a top choice for customer care. Providing solid customer service on social media can improve brand trustworthiness and in turn build brand loyalty.
Get the Most for you Marketing Dollars
Last but not the least, social media marketing is one of the most cost-effective ways to build your brand. Social media advertising allows for extensive audience targeting, enabling you to reach the right audience based on their demographics, location and/or interest.