With the increasing use of smartphones and tablets it is of no surprise that we spend twice as much time online than we did a decade ago. The way we interact with digital media has shaped the way we inform ourselves, shop and connect, which is why traditional marketing isn’t…


In a word, YES.

With the amount of time we spend online doubling in the past decade, social media marketing is a brilliant, cost effective marketing opportunity for big and small businesses alike. That being said, not all tactics for social media marketing are effective for all businesses and certainly not all social media…


So you’ve created the perfect Facebook Image Post and and just uploaded it. You’ve boosted the post in the hopes that it’ll get the attention it deserves. But 3 days later, it’s got only a 3-digit reach, a handful of likes and hardly any shares.

Your blog posts that you…


The internet has revolutionised the content industry and changed the ways in which we interact with content. Content marketing is not a new concept in digital marketing, but right now, with the ever-rising number of people online, content marketing is more significant than ever before.

And rightly so! Relevant and…


Social media is a great platform for brands to engage with consumers is a “human” way. With the amount of content floating around on social media, brands need to start creating two-way conversations with their consumers to grab their attention and engage them. Additionally, two-way conversations are a brilliant way…


For anyone who uses agile project management methods, a sprint is no new concept. The 5 day design sprint is a concept developed at GV, to answer critical business questions through design, prototyping, and testing. …


“It’s only natural to assume that everyone uses the Web the same way we do, and — like everyone else — we tend to think that our own behavior is much more orderly and sensible than it really is.” …


The last two decades have seen a rapid digital global development due to the ICT revolution, which is becoming more important than ever, as the world shifts towards a digital society at an increasing pace. The percentage of people using the internet for reading news and gathering information has tripled


The focus on increasing engagement in physical activity is an important factor behind the recent growth of exergames and the growing attention that the topic of exergame effectiveness has demanded from researchers. …

Aysha Samrin

I’m a user researcher & product designer with a multidisciplinary visual arts background and 5 years working in e-commerce & SaaS.

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