With the increasing use of smartphones and tablets it is of no surprise that we spend twice as much time online than we did a decade ago. The way we interact with digital media has shaped the way we inform ourselves, shop and connect, which is why traditional marketing isn’t as effective anymore and marketers need to connect with their audience where they spend their time: online. Digital marketing is an umbrella term for all online advertising and marketing activities on digital channels such as websites, email and social media. …

Aysha Samrin

A design professional with 5+ years of diverse experience in creative direction, illustration, graphic design, branding, content strategy & UI/UX

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