With the increasing use of smartphones and tablets it is of no surprise that we spend twice as much time online than we did a decade ago. The way we interact with digital media has shaped the way we inform ourselves, shop and connect, which is why traditional marketing isn’t as effective anymore and marketers need to connect with their audience where they spend their time: online. Digital marketing is an umbrella term for all online advertising and marketing activities on digital channels such as websites, email and social media. …

In a word, YES.

With the amount of time we spend online doubling in the past decade, social media marketing is a brilliant, cost effective marketing opportunity for big and small businesses alike. That being said, not all tactics for social media marketing are effective for all businesses and certainly not all social media channels may be relevant to a business. If you are a printing company offering bulk corporate brochure printing, Facebook and LinkedIn are where you should be focusing your social strategy, rather than Pinterest or Instagram. …

So you’ve created the perfect Facebook Image Post and and just uploaded it. You’ve boosted the post in the hopes that it’ll get the attention it deserves. But 3 days later, it’s got only a 3-digit reach, a handful of likes and hardly any shares.

Your blog posts that you spent hours perfecting are hardly being read, but you made sure you added H1 tags, a meta description and even alt tags for all the images in the post.

Insights show that your weekly newsletters are only occasionally opened. And the click through rate is worse than the open rate.

So what are you doing wrong?

The internet has revolutionised the content industry and changed the ways in which we interact with content. Content marketing is not a new concept in digital marketing, but right now, with the ever-rising number of people online, content marketing is more significant than ever before.

And rightly so! Relevant and visible content is becoming a key element of digital marketing strategies and its importance cannot be downplayed as content marketing is quickly becoming a focus for a number of online organisations who see this as an ideal opportunity to reap big rewards.

While content marketing includes the creation and sharing…

Networking is more about ‘farming’ than it is about ‘hunting. It’s about cultivating relationships. — Dr. Ivan Misner

If you’ve read “Achieving Success Through Social Capital: Tapping the Hidden Resources in Your Personal and Business Networks: Tapping the Hidden Resources in Your Personal and Business Networks” by Wayne Baker, you would know that attributes such as natural talent and intelligence that are usually considered as “individual attributes”, are in fact shaped by our social relationships. As social beings, we are build to help each other and make connections. A rich social network can help you learn new things and expand…

Social media is a great platform for brands to engage with consumers is a “human” way. With the amount of content floating around on social media, brands need to start creating two-way conversations with their consumers to grab their attention and engage them. Additionally, two-way conversations are a brilliant way to deal with social media disasters and personalise consumers’ online brand experiences. But if you’re new, young brand, this may be an especially daunting task. So, here are 5 tips to help you get started.

1. Get on the right social platform(s)

Find out where your target consumers are and spend your time and resources on those…

For anyone who uses agile project management methods, a sprint is no new concept. The 5 day design sprint is a concept developed at GV, to answer critical business questions through design, prototyping, and testing. The main idea behind using sprints is to prioritise tasks and efficiently manage time, while adopting an iterative approach to the design process.

If just the concept of a 5 day Design Sprint is not exciting enough to give this process a try, here’s 3 really good reasons to sway you:

Minimise Risk

One of the key highlights of the sprint process is the ability to test…

“It’s only natural to assume that everyone uses the Web the same way we do, and — like everyone else — we tend to think that our own behavior is much more orderly and sensible than it really is.” — Steve Krug, Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (2014)

Any user research is better than no research. User research can be anything from surveys and interviews to focus groups and usability testing. User research is what places the user at the center of the design process and prevents us from designing for ourselves. …

The last two decades have seen a rapid digital global development due to the ICT revolution, which is becoming more important than ever, as the world shifts towards a digital society at an increasing pace. The percentage of people using the internet for reading news and gathering information has tripled during the past decade. This demonstrates the importance of an online presence for organizations and this need is even more critical for non-profit organizations. A survey conducted by Mindshare Interactive Campaigns revealed that 62% of adults consulted an organization’s website to find out more information before making a donation, highlighting…

The focus on increasing engagement in physical activity is an important factor behind the recent growth of exergames and the growing attention that the topic of exergame effectiveness has demanded from researchers. Research has validated the benefits that the use of exergames can offer and the initial popularity of active games such as Pokémon GO incited curiosity among public health researchers regarding the use of such games to overcome the physical inactivity pandemic.

The relationship between exergames, gamification and immersion/engagement

Exergames are characterised by their use of gamification techniques to urge the user to undertake physical activity. …

Aysha Samrin

I’m a user researcher & product designer with a multidisciplinary visual arts background and 5 years working in e-commerce & SaaS.

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