7 Steps To Creating An Effective Digital Marketing Plan

So you’ve created the perfect Facebook Image Post and and just uploaded it. You’ve boosted the post in the hopes that it’ll get the attention it deserves. But 3 days later, it’s got only a 3-digit reach, a handful of likes and hardly any shares.

Your blog posts that you spent hours perfecting are hardly being read, but you made sure you added H1 tags, a meta description and even alt tags for all the images in the post.

Insights show that your weekly newsletters are only occasionally opened. And the click through rate is worse than the open rate.

So what are you doing wrong?

If you prefer a hands-on approach to creating a digital marketing plan, download this FREE beginner’s guide to creating a digital marketing plan.

1. Conduct a Situational Analysis

2. Analyse your Organisation’s Digital Presence

3. Conduct a Competitor/Competitive Analysis

4. Understand your Organisation’s Strengths, Weaknesses, Opportunities and Threats

5. Identify Key Customer Groups and Create Marketing Personas

6. Identify and Set SMART Objectives

7. Create a Tactical Plan

Download this FREE guide to create a digital marketing plan with 5+ templates and help notes to assist you in creating a tailored digital marketing strategy.

I’m a user researcher & product designer with a multidisciplinary visual arts background and 5 years working in e-commerce & SaaS.