6 Reasons Why Blogging Should Be In Your Content Marketing Strategy

The internet has revolutionised the content industry and changed the ways in which we interact with content. Content marketing is not a new concept in digital marketing, but right now, with the ever-rising number of people online, content marketing is more significant than ever before.

And rightly so! Relevant and visible content is becoming a key element of digital marketing strategies and its importance cannot be downplayed as content marketing is quickly becoming a focus for a number of online organisations who see this as an ideal opportunity to reap big rewards.

While content marketing includes the creation and sharing of videos, images, blogs and social media posts etc, in this post I’ll focus on the benefits of blogging as an effective tactic to include your content marketing strategy.

So, why should you blog?

1. Boost Website Traffic

If you write blog posts about topics that your target audience find useful or entertaining, it gives them a reason to visit your site, stay longer and interact with more pages.

2. Improve SEO

Blogging about topics relevant to your industry has an extremely positive impact on your site’s SEO. Good SEO is still thriving, and a post with relevant keywords and internal links to other related content boosts your organic search ranking, allowing you to be more easily found online by new consumers.

3. Establish Your Brand Authority

Writing blog posts that solve your target customers’ problems or give them helpful insights establishes your position as a thought leader in the industry. Customers begin to trust your brand and this helps build a loyal following.

4. Create Brand Awareness

Engaging blog posts will make consumers pause and participate. Interesting posts will persuade consumers to revisit your website and/or engage with your content, thus familiarising themselves with your brand. Great blog posts may also get social shares, allowing you to reap the benefits of social media marketing.

5. Understand Your Customers Better

Tracking the performance of your blog posts will help understand the topics and types of content that your target audience is most interested in. Creating custom blog posts for customers at particular stages of the conversion funnel may also help in achieving higher conversion rates.

6. Get Long-Term Results

Blogging is an extremely powerful tool that can drive long term results through search engines. Evergreen content will continue to provide leads and conversions for months and even years!

I’m a user researcher & product designer with a multidisciplinary visual arts background and 5 years working in e-commerce & SaaS.